Brightroll

Brightroll is a video-ad network serving video pre-roll advertisements and text, banner and video post-roll advertisements. With the ability to use Quicktime, WMV or Flash video, a selection of quality advertisers and what the company describes as "industry leading CPM rates" Brightroll is a flexible and attractive option for those seeking to add advertising to their video on a per-click basis.
Brighttroll uses an optimization engine to contextualize advertising to the video it is applied to:
''BrightRoll leverages video, category and website context to determine the optimal ad to serve on any given impression. Context is derived from data about the video, such as tags, video category or website ID, from keyword profiles of the website or category, or from historical contextual data about the page, site or video. Our optimization engine is constantly testing contextual hypotheses in order to serve the right ad, to the right user at the right time.''(Brightroll Website, 2006)

Video specifications: Any length, or size. WMV, Quicktime or Flash formats.

Monetization Model: Pre-Roll, Banner, Text and Post-Roll advertising

Profit Share: "Industry leading CPM rates"

Advantages: Flexibility in terms of video format and size, flexible selection of advertising options, pre-existing ad-network to draw on, video/advertising contextualization

Disadvantages: Less instantaneous than the likes of Revver

Video examples: Pre roll and examples.

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