sexta-feira, 12 de outubro de 2007

Brightcove

With the launch of Brightcove's new and improved range of services, as recently reviewed in full, there are now a great many ways for independent video producers to make use of the Brightcove network in the monetization of their work. Among them is the use of pre-roll, post-roll and mid-roll (advertising set in the middle of a video, between segments of a line up for instance) video.
The video producer can define key points within the video to decide where the advertising will be played, and advertisers can take advantage of a breadth of options by utilizing the Brightcove Adnet. This is in addition to the host of other monetization features offered by Brightcove, as further detailed below.


Video specifications: Any length, or size. Flash video, although Brightcove's console will convert almost all footage to this format automatically.


Monetization Model: Pre-Roll, Mid-Roll and Post-Roll placement, defined by the video producer


Profit Share: 50% for video producers, 20% off the top for those sharing Britghtcove video


Advantages: Ability to select and place Pre-Roll, Mid-Roll or Post-Roll advertising, integrated with other monetization solutions (see below)


Disadvantages: Greater control of content makes for lengthy preparation for publishing as compared to more user-generated focused sites.


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